Viewpoint

An incentive to travel

Over the years, companies across the world have realised the potential of travel incentive schemes as corporate houses provide incentives to employees, distributors, associates, etc to recognise and award their performance

Travel is perhaps the most preferred leisure activity, and travel incentive products serve as immense motivation for internal and external customers. They have great inspirational value, and those who qualify for overseas trips tend to perform better than their peers.

MICE services go beyond the aspects of mere travel. Companies are now looking at MICE specialists in this field who can initiate and suggest unique ideas to reward holidays as incentives for their employees; understand that business associates and their customers need to be taken care of; services should go beyond the aspects of mere travel that take care of every single tedious detail; trained personnel to understand the requirements and offer innovative suggestions to differentiate your tour from the rest, innovative itineraries that are different from the monotonous ones; ensuring the highest quality of service for the incentive programs, conferences and meetings across the globe.

Tourism boards abroad are also tapping opportunity in the MICE segment. The travel industry is growing rapidly and the MICE segment has been identified as a potential growth area. South East Asian countries, USA, UK, Germany, France, Italy, Spain are destinations that attract a huge amount of MICE travellers and are emerging as the finest MICE destinations. All these countries have developed major convention centres and exhibitors venues.

Trade fairs are also one of the most effective mediums for establishing and maintaining customer relations. Realising the importance of this segment participation of Indian exporters in international trade fairs has increased. In an increasingly digital age, trade fairs are the only medium where buyer, seller and product physically come together - a potent force for business. Increase in the number of Indian participants and visitors to various International exhibitions to compete at a global level confirm huge potential for group outbound travel.