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ANMsoft keen on providing OnTra solutions to trade

Chetan Kapoor - Mumbai

Travel technology company ANMsoft Technologies is set to market its OnTra solutions to the travel trade on a big scale. Speaking to Express TravelWorld, Himanshoo Patil, its senior VP (Marketing), said, "Every customer has a different work flow whether B2B or B2C, and one product doesn't suffice everyone. OnTra is a component-driven product that provides complete automation of the travel vertical."

Manu Agarwal, its CEO, elaborates, "The product is divided into booking engine, supplier engine, CRM, integration with the suppliers, mid- and back-office. It is rare that a single vendor sells them all. We add value by offering a comprehensive end-to-end solution to our clients."

The solution enables travel companies to move forward from conventional methods by eradicating a lot of work flow processes and integrating them. The company is presently working with an airline consolidator, an upcoming OTA which has a 5,200-member call centre, a B2B provider and an ASP provider who will offer white-label solutions to small travel agents. "Our solutions are on the higher-end and we are primarily focusing on large companies on a global scale to enhance their productivity by having information free-flowing within all departments. Travel players these days are paying out of their hats for such systems," informed Patil.

Furthermore, the technology is Web 2.0 & OTA 2007 compliant, and each component integrates with other modules using XML language. ANMsoft is in talks with travel agents for this solution and hopes to sign about six new customers by end-2008.