Inbound

Jharkhand plans aggressive strategy to overhaul tourism

Department of tourism to have its own website soon

Sanjeev Bhar - New Delhi

In order to promote itself as a strong destination for tourism, the state of Jharkhand is planning an aggressive strategy to overhaul its entire set-up. The department of tourism is investing heavily to promote not only its various tourist destinations, but also to mend its existing bureaucratic set-up. Speaking to Express TravelWorld, a senior official in the state tourism department from Ranchi informed that a lot of developments have been planned and ministerial negotiations are being carried out with full steam in an effort to overhaul the tourism landscape of the state. "The state is planning to launch a portal for its department of tourism, which will possess detailed information about districts, cuisine, special tourist destinations, and art and culture, to promote various forms of tourism from eco to heritage to religious tourism," the official said.

The uniqueness of the site will stem from its provision of communication points, road and rail routes with maps for tourists. At present, online activities of the tourism department are directed through the Jharkhand government's official portal.

The government has decided to take up tourism development and promotional activities on a large scale and has floated tenders for various publicity and public awareness campaigns, targeted at promoting tourism to potential travellers.

The state is also adding an adventure punch to its tourism portfolio by investing in aero sports and other activities. On further questioning, the source did not reveal any information related to the overall investment that the department will incur. It was learnt that the state tourism department will also add toy trains to further its hill tourism prospects.