|
Outbound
ENIT launches MICE catalogue with Kuoni
Andrea Lopez - Mumbai
Salvatore Ianiello
India representative
ENIT |
After the launch of a coffee table book in association with
Kuoni Holidays in 2007, the Italian state Tourist Board (ENIT) has now launched
a 24-page MICE catalogue along with it that will showcase the potential of Italy
for corporate travellers.
Speaking to Express TravelWorld, Salvatore
Ianiello, its India representative, revealed, "While our priority is mainly
the FIT market, we are also targeting the MICE market from India. There has
been a 40 per cent growth recorded in the issuance of visas to Italy in the
past one year."
Sunil Gupta, COO of Kuoni Holidays and SOTC, said, "Being a specialist
in MICE Tours, this SOTC Corporate Tours MICE Brochure is in line with our mission
of offering exclusive and innovative MICE products. SOTC has a team of over
125 professionals across India who specialise exclusively in MICE."
In addition ENIT has also planned a change in the format of Festa Italiana to
be held from November 5-9 this year. Says Ianiello, "The event will open
with an exhibition called Italy Expo, a B2B and B2C promotion of Italian fashion,
art, gastronomy, automobiles and tourism."
ENIT also plans to organise Campus ENIT - a three-day B2B training programme
for the trade later this year and is keen on working with Bollywood as well.
|
