Uplink

Managing relationships

Travel agents embrace Abacus ClientBase - a specialist solution to assist travel agents to generate customer loyalty and manage customer relationships - in India's competitive travel market

Designed by travel trade insiders for the trade, Abacus Distribution System India's ClientBase is a Client Relationship Management tool and provides a range of powerful functions to build lasting relationships and deliver outstanding service to the travel agent's customers.

According to Charmaine Ng, its MD, CRM systems have gained success in many specialty industries that carry a huge profile of customer information. "With Abacus’ ClientBase the travel trade now has a breakthrough CRM tool for travel agencies. Powerful yet easy-to-use, it helps travel agents to assess travel patterns and preferences of customers, anticipate their needs and engage them through multiple touch points. It transforms the role of the travel agency staff from order taker to travel consultants," she said.

Travel agents in India have welcomed the launch of a genuine specialist CRM solution for travel agencies as demonstrated by the immediate and overwhelming sign up of the CRM tool several by Abacus-connected agencies. Ashok Lalchandani, MD of Ashok Travels & Trade, Pune who has already adopted Abacus ClientBase said the customisable marketing facilities within the new solution will help elevate its marketing campaigns to the next level. "With this tool, we will be able to take the next step to differentiate our products and services from the competition with offers that resonate with our target customer groups. In addition, it will help us to build stronger relationships with our key customers as the solution contains specific features that fits our business requirements so well right out-of-the-box, without expensive customizations," he said. Abacus-connected travel agencies in India, Singapore, Malaysia, Indonesia, Philippines and Sri Lanka can subscribe to the solution

Abacus ClientBase offers a number of benefits to travel agencies:

• Identifies more business opportunities with quick and easy access to customer profiles at the click of a button
• Segments customers with execution and personalisation of marketing campaigns that target the right market
• Measures success by generating useful and meaningful reports to measure operational effectiveness
• Simplifies the trip management process by using a feature known as 'Res Card'
• Easily creates bookings by transmitting customer profile information to third party booking engines via Live Connect.