Sun International sets up rep office in India

Reema Sisodia - Mumbai

South Africa's hospitality chain Sun International Resorts and Hotels has recently set base in India. It will be represented by Travreps in India and will make Mumbai its headquarters. However, it will also be visible in other Indian metros such as Bangalore, New Delhi, etc.

Speaking about the entry into the Indian market and the business plan, Sadhna Ghookal, international market manager (India) at Sun International (Southern Africa) said, "Our decision to step into the Indian market with an active representative office was the result of encouraging response from the region. We received large number of visitors from India, especially in the last few years. Hence, it made good business sense to further increase the business base and an office in the region would only help speed up the process."

Amongst all its hotels, the Sun City Hotel has gained maximum publicity and awareness in the Indian market due to a number of Indian celebrities and Bollywood events being held there. Ghookal adds, "We are extremely glad that our Sun City property is extremely popular amongst the Indian fraternity thanks to the various shows and events that have taken place there. But now we want to promote our other properties, which have an entire gamut of specialties to offer like spa resorts, adventure tourism properties, luxury hotels, casino resorts, etc. We want the Indian market to know more about these properties and experience them." It has 23 properties in total.