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Assessing
Tamil Nadu
Despite the tsunami of December 2004 leaving the state of
Tamil Nadu crippled and much of the state's fragile coastline
devastated, the bygone financial year has been more than good
for the state tourism board. Preeti Kannan analyses how the
tourism department organised a series of events promoting
the 'Enchanting Tamil Nadu' campaign and also kickstarted
several schemes to encourage visitors to holiday in the state
‘Truly
Asia’, truly sensational
Even the most partisan of advertising gurus say that a brand
kicker can only go so far. However, in the case of Tourism
Malaysia, it has gone further than its coiners could have
possibly foreboded and for that, Tourism Malaysia is ‘truly’
glad, finds Bhisham Mansukhani
Timeshare
and more
Established a decade ago, Club Mahindra Holidays has constantly
endeavoured to evolve with changing demands. Reema Sisodia
talks to Ramesh Ramanathan, the managing director, about the
renewed strategy that the company plans to explore
Aviareps
to launch in India
Aviareps, the world's biggest GSA in terms of subsidiary networks,
is set to launch its Indian operation, having already lined
up its first international airline client, an African carrier,
through the IATA Business Consolidation Systems (IBCS) route.
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