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www.expresstravelworld.com MONTHLY INSIGHT FOR THE TRAVEL TRADE
January 2006  
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    MANAGEMENT - Insight Into The Travel Market
 

Winning through action
The right action, planned with precision and executed at the right time, has breathtaking power. Express TravelWorld dwells into the Kuoni Travel Group - India's philosophy of 'Winning through Action' and traces the indomitable mark that the group has created for itself in India and globally.

Will the Maharaja fly high again?
Amidst intensifying competition, the national carrier - Air India - embarks on its second re-branding exercise in almost two decades to project a modern and young image. Bhavika Jhaveri and Neeti Mehra find out more about the transformation process.

Northern state tourism boards woo Bollywood
The City Beautiful built lovingly by Le Corbusier is throwing open its doors to filmmakers across the country. At a recently held cinematic conclave of tourism promotion in Mumbai, Chandigarh Tourism, in collaboration with Punjab and Haryana tourism boards , showcased the union territory as an ideal film locale. Organised by the Centre for Media & Entertainment Studies (CMES), the conclave outlined why the film fraternity should make a beeline to these regions. Neeti Mehra finds out what they have in store.

The ground reality
Indian tourism, with a 0.4 per cent share of the world market, may have miles to go to catch up with what other countries, especially our neighbours, have achieved. But it has reasons to celebrate its limited success.

New Zealand: Paradise of scenic locales
The land of the Kiwis, which has been featured in blockbusters such as Kaho Na Pyaar Hai, Lord of The Rings, and most recently, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, is drawing droves of Indian tourists to its shores. Neeti Mehra delves deeper into this film locale paradise.

‘The future is ours’
The tourism department of the state of Jharkhand has taken up several initiatives to promote its cause in the mineral-rich state, starting from developing the infrastructure to participating in international-class events. Express TravelWorld brings exclusive inputs from S K Choudhary, IAS, Commissioner & Secretary, Department of Tourism, Government of Jharkhand about the plans and projects of the department.


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