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Indian
Tourism : Long way to the top?
Contrary to popular belief (both within and outside the country),
of India being one of the fastest emerging destinations around
the world, the ground reality is far different from the overtly
hyped bracket designated to us. A study of the available statistics
revealed that the Indian inbound segment continues to languish
at Number 46 at the expense of its own immense potential.
Bhisham Mansukhani explores.
BA
says 'Namaste' to India
British Airways has recently launched an aggressive media
and promotion campaign foreseeing enormous business potential
from its India operations. Express TravelWorld delves
into the reasons behind the new branding strategy.
Skiing
on different slopes
Indian tourism is now smartening up to cater to more tourists
with better facilities, more investments and clever promotional
packages.
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