Amadeus India Receives 'Business Superbrands' Status

ET&T Staff-Mumbai

Superbrands India, the independent brand arbiter has felicitated Amadeus India with the Business Superbrands status. The recognition is aimed to identify and felicitate the strongest corporate brands of India. The status awarded to Amadeus India is a symbol of the powerful relationship that exists between the brand and its users.

A Business Superbrand is defined as having established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages, over its competitors which (consciously or sub consciously) customers want, recognise and are confident about investing in. Speaking on the occasion, Karun Budhraja, deputy general manager-marketing and corporate communications, Indian sub-continent, Amadeus-India said, "Winning the Business Superbrand recognition reiterates the strength and the popularity of the Amadeus brand. Our market leadership stems from healthy partnerships that we share with the travel fraternity. We are committed to further strengthen our leadership position and communicate the unique value proposition of the Amadeus brand."

Considered to be the Oscars in branding, the Superbrand status, which explores the history, development, and achievements of the strongest brands, is highly sought after amongst the corporates in the 39 countries Superbrands operates in. The number of business categories for scoring in India is about 101, and the number of brands under them is approximately 750.

Superbrands India was established in 2002, as a part of the global Superbrands chain and its first activity was to choose the first 101 consumer super brands of India. After successfully felicitating the Top 101 Consumer Superbrands, Superbrands India has catalogued Business Superbrands 2005, aimed at identifying and felicitating some of the strongest corporate brands of India.

The brands are judged on the basis of a number of criteria. Participation is strictly by invitation and only the very strong brands are awarded Superbrands status by the Superbrands council. These awards are celebrated by a Tribute Event and also in the form of the Superbrands book in a coffee-table book format.