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CWW Appoints Outbound Marketing As Indian Distributor
Reema Sisodia - Mumbai
Mumbai-based Connect WorldWide (CWW), the manufacturer of the CWWRez hotel booking
system, has selected Outbound Marketing as their distributor for the Indian
market. Targeting travel agents, the CWWRez software is aimed to simplify the
booking process and provide with instant information.
Vasudha Sondhi, managing director of Outbound Marketing,
says, "We are pleased to announce our new venture, CWWRez is a hotel booking
system founded by Eric Otto, the president of CWW. The system is meant to make
the hotel bookings very simple for travel agents. There is no upfront deposit
and payment terms are flexible between pre-paid and post-paid. This gives access
to about 45,000 hotels across the globe. This figure is expected to reach 1,00,000
by the end of 2005."
She further continued, "CWW is a sales solutions company
with the most innovative and experienced travel sales and marketing experts,
35 offices covering 50 countries. Connect Worldwide is the travel industry's
fastest growing sales and marketing representation company. Travel agents use
CWWRez as a one-stop shop for leisure travel products, offering instant confirmations
for hotel bookings."
CWW current client list includes Choice Hotels International, Preferred Hotels
Group, Boutique Hotels, Lux Hotels, Pegasus, Allson Hotels and Resorts, Smart
Destinations, Universal Studios etc.
Explaining the details about CWWRez, Sondhi, adds, "CWWRez is specifically
designed to give retail travel agents easy, direct booking access to competitively
priced hotel rooms and to give agents higher margin potential in the form of
guaranteed higher commissions. CWWRez filters best rates and availability from
among numerous hotel suppliers in each destination, giving travel agents access
to the most competitive rates in the market.
"All hotel reservations are guaranteed to be the lowest rate available,
at the time of booking, for the dates requested. Best rate guarantee simply
means that if you find a lower rate for the same dynamics, then we guarantee
the refund. Of course terms and conditions apply. The rates come direct from
the principal source of multiple wholesale-priced hotel accommodations, the
receptive/inbound operators (RIOs), who have current deep discounted arrangements
with hotels, but generally do not trade directly with travel agents."
The technology provider would be Alliance Reservations Network (ARN), who provide
travel service booking technologies to a host of affiliate web sites and network
of travel and hotel guides worldwide.
Speaking about the target market of CWW Rez, Sondhi says, "Any travel agent
having an average of five materialised bookings per day can use CWW Rez. The
agent gets accessibility to 45,000 properties through an XML based system in
over 120 countries.
The XML-based system is a meta-language written in SGML that allows one to
design a markup language, which is used to allow for the easy interchange of
documents on the World Wide Web. Unlike other hotel bookings systems, we provide
this system totally free of cost without any bank guarantees or fixed charges."
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