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Tourism Malaysia, A-I Announce Joint Initiatives
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P Manoharan |
Tourism Malaysia, the nodal agency to promote Malaysia as
a preferred tourist destination among Indians, and Air India, the national carrier
of the country, announced a series of joint initiatives planned for the Indian
market in promoting Malaysia- Truly Asia.
As part of the first step to a series of future joint programmes, Tourism Malaysia
and Air India today announced the launch of a special, ‘Truly Festive-Truly
Asia’ package for Rs 14,999 per person. This special package valid ex-Delhi
and Mumbai has been launched in association with leading travel agents of the
respective cities.
The three nights package valid till 30th November, 2005 will include return
economy airfare, accommodation in star category hotel with breakfast on twin
sharing basis, airport transfers and half day sight seeing in vision city- Kuala
Lumpur on Seat in Coach (SIC) basis. With the commencement of the winter outbound
season of India.
On the anvil, is joint marketing promotion to lure the Indian
corporates for organizing their meetings and incentives in Malaysia; a special
roadshow targeted towards the feeder markets; a series of tactical campaigns
to popularize the new niche segments of Wellness and Spa; Fly & Drive and
student traffic and promotional packages based on the Malaysian celebration
and festivities would also be unveiled for the Indian diaspora. The two organizations
are also in the process of identifying a mega Indian event to be held in Malaysia
involving corporates and Bollywood celebrities.
A-I’s direct flights to
Malaysia has created a healthy addition to the seat capacity between the
two countries. Tion is seen as a commihis joint marketing promottment
from the board to the travellers |
Air India, which commenced its operation to Kuala Lumpur from
July 2005, presently flies directly from Delhi and Mumbai. The thrice-weekly
Airbus 310 flight has a capacity of 201 seats per flight with a configuration
of 20 business class seats and 181 economy class. Additionally, on the Mumbai-Kula
Lumpur-Mumbai sector, Air India has a four weekly flight on B-772 with a seat
capacity 272 per flight in the configuration of 12 first class, 49 executive
class and 211 economic class.
Speaking on the occasion, P Manoharan, director of
Tourism Malaysia in India, said “We welcome Air India’s move
to launch their direct flight to Malaysia as this has created a healthy addition
to the seat capacity between the two countries. This joint marketing promotion
is a commitment from the tourism board to offer quality and variety at a value
for money for the travellers.
The Indian outbound market is expected to reach 6 million
by the end of this year and Malaysia wants to be a dominant player in the market.
This year Indian summer season has already seen a growth of over 46 per cent
in the number of arrivals from India to Malaysia. We expect this joint exercise
would further help in augmenting our Indian arrivals, from the forecasted 2,00,000
this year.”
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