TAAI 2005

“We Expect To Strengthen Ties With The Indian Travel Trade At TAAI”

Vasantha Leelananda, president, Sri Lanka Association of Inbound Tour Operators (SLAITO), in an interview with Reema Sisodia, speaks about his organisation and its connections with the Indian market

How would you describe the business of tourism from India into Sri Lanka?

There is a steady influx of leisure related travel from India to Sri Lanka. This has significantly increased over the last year due to promotions carried out and the increase in flight frequency. Accessibility was one of the main constraints we faced, which has been significantly eased as SriLankan Airlines has increased frequency and gateways out of India, as well as Sahara and Jetair also scheduling flights to Colombo. The issuing of visas on arrival has also facilitated easier and convenient access to Sri Lanka.

What is the primary role of SLAITO?

SLAITO consists of 103 member companies who are involved in Destination Management Services. We are the apex body looking after inbound tourism in Sri Lanka and responsible for promoting and marketing the destination overseas and facilitating travel arrangements in Sri Lanka.

How important is the Indian market with regards to inbound business into Sri Lanka?

India is one of the fastest growing travel and tourism economies in the world and is expected to grow by 10.9 per cent in 2005 and 8.6 per cent per annum in real terms between 2006 and 2015. Total demand in 2005 represents 0.7 per cent of the world market share, which is significant. Having a neighbour of such promise, we certainly consider India as a market with huge growth opportunities and expect India to play a vital role in our tourism sector in the future.

Are there any plans from SLAITO to market Sri Lanka in India?

Our members closely work with Sri Lanka Tourist Board and the Airline to promote Sri Lanka. They actively take part in trade fairs, special promotions and have established a close friendship with the Indian travel fraternity. We expect to strengthen these ties further when we meet our Indian friends and counterparts during TAAI.