Repackaging India
Express Travel & Tourism brings its readers a global view on tourism trends that have made it in the international arena and offer the Indian perspective

Spiritual Tourism: Unexplored Territory
Science and technology have transcended borders making the world a global village, which has also increased debates between the rational and philosophical. Whatever the situation and however modern and technologically advanced the globe may become, spiritualism is something that can never be out dated.

Wine Tourism: Nascent Industry…Immense Potential
Wine culture is in its premature phase in India. Wine tourism the subject itself sounds remote for an Indian tour operator to discuss today. It may be a fashion to attend wine launches, and one is considered quite a happening socialite, if you serve wine at your party. The truth remains that 98 per cent of our audiences are totally ignorant about ‘wine culture’.

Adventure Tourism: Scaling New Heights
Adventure tourism is the fastest growing segment worldover. While World Travel Mart figures peg the global growth of the segment at 35 per cent compared to 12 per cent for cultural tourism, adventure tourism in India according to the Adventure Tour Operators Association of India (ATOAI), is valued at Rs 300 crore.

Golf Tourism: Beautiful Greens, Inadequate Promotion
Gone are the days when white males mostly played golf at elite, non-profit clubs. In fact, in the decade from 1986 to 1996, the number of golfers in USA jumped from 19.9 million to almost 25 million, according to the National Golf Foundation in Chicago.

Betting On Indian Tourism’s Latest Spa-cialty
According to a KSA Technopak survey, the lifestyle spend of Indians today is estimated at a whopping Rs 8,000 crore a year (eight lakh Indian households with an annual discretionary spending of Rs one lakh each). The upper crust urban Indian spends more than the normal average and is affluent and well travelled.