‘Name Your Currency - We Will Deliver’

As president of LKP Forex Ltd, one of the largest players in the forex market in India, Parag Mehta has been at the helm of the company since inception 11 years ago, and steered its rapid growth in this short span.

Parag Mehta

Today LKP Forex has a network of 50 branches at 31 cities across India, counters at three airports, and a 100-strong franchisee network spanning the country.

LKP Forex offers a basket of services for the international traveller -

• More than 22 foreign currencies
• All leading brands of Travelers Cheques - American Express, Thomas Cook and Interpayment Visa.
• Citibank World Money – a prepaid US Dollar Card
• Trawell – a customer-friendly Overseas Medical Insurance Policy

Strategic alliances include tie ups with Air-India/Indian Airlines frequent flyer programme – Flying Returns, and with East India Hotels Ltd., for uplift of foreign currencies.

As one of the largest players in the forex market, LKP Forex today caters to the forex and insurance requirement of over 100,000 passengers every year, selling over US$ 100 million to outbound travellers annually. It has the distinction of being among the largest sellers of American Express Travelers Cheques for the last five years. LKP Forex customers include individual travellers, corporates, banks and money changers. It services 700 corporate clients and 700 travel agents all over India.

Customer orientation is the key consideration in all operations, and the focus is on delivering a high quality of service, which is a benchmark in the industry today. All customer requirements are speedily processed and delivered at the doorstep. A team of over 350 professionally qualified staff, fully computerised operations and state-of-the-art facilities like online ordering of foreign exchange and insurance, ensure quality service, delivered with speed and efficiency. Regular training programmes and internal seminars are arranged to ensure all staff are well informed and familiar with customer service requirements.

The company is bullish about the future. “The liberalisation policy of the government, and the swelling of forex reserves in India are a precursor of tremendous growth,” says Parag Mehta, “We see opportunity in these new horizons and are confident of gearing up our operations to meet the challenges of the coming years, and secure a major share of this growing market.”

And his message to all international travellers - “Name your currency - we will deliver!"